NMIMS Executive MBA in Digital Marketing

Key Program Features

• Prestige and Accreditation

NMIMS is a ranked business school globally, as well as in India, and it retains its ranking every year. Online Executive MBA in Digital Marketing leverages the rich academic tradition of the institution and the veteran professors. The curriculum is also accredited by a range of national and international accrediting authorities, again guaranteeing acceptability and credibility on the global level.

• Industry-Oriented Curriculum

The course is the professional career for digital marketing. The course material is extensive in nature and covers SEO, content marketing, social media marketing strategy, data analysis, online advertising, e-commerce, and brand management online. The course offers classes to all the areas of digital marketing and hence exposes the students to all the areas of knowledge.

• Flexibility for Working Professionals

The delivery nature through the online method permits the student independence to be in a location to balance work and study, study in your own way and at your own pace, only bound by individual timetabling. Activities that are also possible on a full-time work-like schedule can also be accommodated and incorporated as part of the course without compromise of the structured nature of a timetable, so to speak.

• Experienced Faculty and Practitioners

The responsible faculty is composed of experienced scholars and industry participants. Practice-inclined lecturers are instructing in the lecture halls, and thus, students are acquiring practical skills within their spheres of operation in the real world.

• Peer Learning and Interconnection

It's an e-course, and thus the student can interact with students from industries, geographies, and countries. It's a new way of global networking, learning experience, and relationships that are always positive in life.

• Intensive Support Systems

NMIMS provides the right kind of guidance to the students. Ranging from academic counseling at personal level to career counseling and networking, the institute sees to it that the students are blessed with all the infrastructure to perform at their best capacity.

Program Structure and Curriculum

The NMIMS Executive MBA in Digital Marketing is a two-year, four-semester course that strives to give thorough information regarding the field of digital marketing. The course combines theory thinking with training so that the student develops the knowledge base to implement theories practically in real business environments.

Semester 1: Introduction to Digital Marketing

Basics of Digital Marketing: Getting familiar with the basics of digital marketing such as digital channels, online people's behavior, and basics.

• Digital Strategy: How to create digital marketing strategies as a reaction to business objectives such as segmentation, targeting, positioning, and measurement.
• Web Analytics & Metrics: How to employ data analysis tools for measuring digital campaigns' success, monitoring people behavior, and fact-based decision-making.
• Consumer Behaviour in the Digital Era: How to grasp new consumer behavior in a digitally native age and how to drive online purchasing behavior.

Social Media Marketing and Content Strategies: Semester 2

• Social Media Marketing: The art and science of Facebook, Instagram, Twitter, LinkedIn, and other social media marketing. Emphasis on community creation, audience engagement, and social media advertising.
• Content Writing & Strategy: The skill to write, rewrite and post content efficiently on web media. Blog writing, video marketing, search engine-optimized content and storytelling are the areas of focus.
• Search Engine Optimization (SEO):SEO is an optimization of the content for top ranking on google. SEO Off-page content, SEO On-page content
• Email Marketing: Having the ability to utilize email marketing as a lead generation, customer retention, and effectiveness for target audience.

Semester 3: Digital Advertising, E-Commerce, and Mobile Marketing

• Digital Ad & Paid Campaigns: Google Ads, Facebook Ads, programmatic buying of ads, and other paid media are tackled here. They are directed here to design, develop, and optimize paid campaigns based on the ROI. 
• E-Commerce Marketing: It transitions into the e-commerce era with this chapter talking about how traffic is being driven into online shops, conversion is being maximized, and user journey is being optimized.
• Affiliate and Influencer Marketing: The influencer and affiliate's place in digital marketing. Students will be able to produce successful partnerships for promoting a brand and selling.
• Mobile Marketing: A valuable module that deals with the growing significance of mobile marketing. Students will discover app-based marketing, mobile SEO, location marketing, and adjusting mobile campaigns for mobile shoppers.

Semester 4: Advanced Topics and Capstone Project

• Digital Brand Management: Developing expertise to build, nurture, and expand a brand on the internet. Brand positioning, online PR, and reputation creation is accorded importance.
• Advanced Data Analytics & AI in Marketing: Developing mastery of concepts related to artificial intelligence and machine learning concepts of digital marketing. Predictive analysis, personalization, and automaton tools will be taught to the students.
• Digital Marketing Leadership: To equip the students for taking the role of digital marketing team leader. This module addresses leadership, strategic decision-making, and organizational change management in digital.
• Capstone Project: The students receive a capstone project during the last semester where they have to apply all that they have learned thus far on real-world digital marketing issues. It is a place of experiential learning where they can prove capability and resolve actual business concerns.

Career Opportunities After NMIMS Online Executive MBA in Digital Marketing

NMIMS Online Executive MBA in Digital Marketing provides digital marketing students with numerous career opportunities. As digital marketing has received global acceptance from the world's leading organizations, there is a colossal career opportunity for practical digital marketing professionals.

• Jobs Are:Digital Marketing Manager: Handling companies' online campaigns, maintaining campaigns aligned with company goals in general, and handling marketing professional personnel.
• SEO Specialist: Having the ability to enhance search engine ranking and enhance website visibility through the application of off-page and on-page search engine optimization strategies.
• Social Media Manager: Building and expanding a firm's social presence, producing content, and starting paid campaigns on all social networking platforms.
• Content Strategist: Developing content strategies through the release of blog posts, video, social media posts, and others as types of appealing and targeting markets.
• E-Commerce Manager: Keeping and optimizing an e-commerce website online for sales growth, enhancing the user experience, and executing digital campaigns for traffic acquisition and conversion.
• PPC (Pay-Per-Click) Specialist: Master of paid online ads via Google Ads, Facebook Ads, and other pay platforms.
• Data Analyst: Translating Internet campaign metrics into actionable intelligence, winning campaigns, and improved ROI.

The need for technologically equipped professionals grew a couple of times within the last decade and will keep growing with companies still getting digitized. With the experience of learning from gaining knowledge about having a startup, corporation, or freelancing background, the program alumni will be pursued by a variety of opportunities in retail and commerce to media, technology, and numerous other sectors.

Benefits of NMIMS Online Executive MBA in Digital Marketing

• Specialized Knowledge: The course is designed to equip the student with the current techniques, tools, and methodologies used in the digital marketing sector.
• Flexibility: Since it is an online course, it gives the student the flexibility to learn at his/her own pace, hence most appropriate for working professionals with a hectic schedule of life.
• Access to a strong Alumni Network: Students are given access to an NMIMS alumni network, and a few of them are working professionals. Career guidance and development can be availed by making use of the alumni network.
• Practical Insights: Learning by doing, i.e., students can work on real-case projects and project studies, has been incorporated in the curriculum.
• Global Accessibility: The program is open to international professionals, and it's a wonderful choice for professionals from different backgrounds who wish to improve their digital marketing.

Conclusion

NMIMS Online Executive MBA in Digital Marketing is the right solution for working professionals in order to add skills, gear up their careers, and act as digital marketing influencers. Being a well-structured curriculum, faculty members with tremendous experience, and emphasis on experiential learning, the program equips students to address future digital marketing issues.

Whether you're an experienced marketer, entrepreneur, or just starting out in the digital marketing space, this course offers education and the autonomy to succeed. You'll be able to graduate with the skills to develop innovative digital marketing campaigns, manage teams, and establish business anywhere globally as it continues to go digital.