NMIMS Online MBA in Marketing Management studies

Curriculum and Specializations

 The NMIMS Mumbai MBA in Marketing Management is designed for two semesters with four semesters. The program includes a combination of core courses, electives, and empirical   knowledge that are designed to  give an overall  insight into marketing operation. piecemeal from this, scholars can  conclude for a range of electives depending on their career pretensions.

Year 1:  Core Courses

 In the first semester,  fundamental rules and marketing generalities, and the  fundamental operation chops are transferred to the  scholars. The  introductory courses in the first semester serve as a base for knowledge in marketing to be created in the other semester.

 The  introductory courses of the first semester include :

 Marketing Management:

 This  original course introduces  scholars to the  original generalities of marketing, which are the 4Ps( Product, Price, Place, Promotion), request segmentation, target request choice, and positioning strategies.  scholars are  tutored how to come up with and  apply marketing strategies that resonate with consumers.

 Consumer  behavior:

 Learning consumer behavior is veritably important to any marketing professional. This course teaches how consumers  produce copping

 opinions, the intellectual forces behind those opinions, and how the marketer is  suitable to  use this information when creating great targeted advertising  moments.

Brand Management:

 Brand operation is an extremely critical marketing field. In the course, specialists learn the  fundamental brand development, preservation, and brand equity  frame ideas.  Generalities  similar to brand positioning, brand  fidelity, and brand extension are involved.

Marketing Research :

 This course equips experimenters with the means and chops  needed in data gathering and analysis of marketing information. experimenters gain chops in performing checks, focus groups, and request trends analysis to prop marketing decision- timber.

 Advertising and Promotion:

 The  announcement and creation program enters the realm of  announcement planning, media planning, and  announcement strategy.  scholars are  tutored to  produce visually  charming  advertisement  titans on mainstream and new media.

Sales and Distribution Management

 The program addresses processes, distribution channels, and deals  team operation.  scholars are  tutored how to cultivate deals growth and relationship operation with distributors, retailers, and other  enterprises.

 Digital Marketing

 As the digital age is the only king of the marketing area, this course emphasizes the basics of digital marketing. scholars learn about SEO, SEM, social media marketing, dispatch marketing, content marketing, and web analytics.

 Year 2: Specializations & Electives

 During the alternate phase,  scholars  elect electives of another  kind, which  give  scholars specialization chops in specific marketing fields. The electives  give the  scholars in- depth  insight about  rearmost marketing practices,  outfit, and methodologies. A many of the most in- demand electives one can  conclude for are

Integrated Marketing Communications (IMC)

 IMC is each about blending  various channels of marketing to convey a common communication with the target. Similar information is transmitted to scholars for the purpose of linking advertising, public relations, social media, and other marketing dispatch channels to construct a common brand experience.

Customer Relationship Management (CRM)

 CRM is  each about making long- term  connections with guests through an appreciation of their conditions and  furnishing them with empirically proven services. scholars come  complete at formulating  customer  dedication programs and  exercising CRM tools for  customer satisfaction and retention.

 International Marketing

 This course deals with product and service marketing issues and global products. Scholars are  tutored to request trends  each over the world, variations in art, and how marketing approaches must be acclimated grounded on  various requests.

Product management

Product management entails product life cycle  operation from creation to selling and marketing. Product portfolio operation, requesting discovery, and new product  preface are attained by  scholars in this course successfully.

E-commerce and Online Retailing

 Since-commerce continues to grow,e-commerce has been the primary force driving marketing strategies  currently. The course takes into account e-commerce business models, consumer  conduct on the internet,

and how products and services are  funded through digital media.

Marketing Analytics

 Marketing analytics is  each about employing data and rational computer software to  cipher marketing  crusade performance by putting a number on it. The scholars are  lessened to read the  customer data, cover KPIs, and  high marketing  elephants  to perform better.

 Retail Management

 This course examines the strategies  espoused by retail  enterprises to drive  elevations and enhance  customer business. Operations of retail stores, visual merchandising, and  customer experience operations are some of the  motifs that are covered.

 Strategic Marketing

 This course covers long term marketing strategies in line with business  pretensions.  scholars learn how to develop competitive marketing plans, read request  openings, and construct expansion strategies in ever- changing request  surroundings.

Experiential Learning

Experiential Learning is given a lot of  significance in NMIMS's MBA. They are

• Internship: Scholars must  take over externships with  estimable companies, where they are  suitable to exercise applying their classroom  knowledge to  factual marketing problems.
• Live Projects:  Live projects give scholars the platform to  break live issues with  idle guests and acquire hands- on experience and exposure to current marketing practices.
• Industry Interactions and Guest Lectures:  NMIMS invites sedulity professionals as guest speakers to engage with scholars, exposing them to current trends in marketing and  sedulity challenges.  

Fee Structure for NMIMS Online MBA in Marketing Management (2025)

 The MBA Marketing Management figure plan at NMIMS Mumbai shows a lot concerning the high  position, the structure, and installations of the institute. For the batch 2025  freights, they might change by an atomic  periphery, but for all other occasions, the following is the figure plan:

Additional Fees

• Enrollment Fee: ₹  1,200( paid at the time of functioning)
• Exam number: ₹ 800 per subject( paid at the time of each examination)
• Project fee: ₹  1,500 per test( for submitting last systems)
• No-Cost EMI: Available for students who wish to pay the Fees in yearly installments.

 Besides this, NMIMS also provides educational loan installations and merit-  predicated  knowledge to meritorious scholars.

Admission Process for NMIMS Online MBA (Marketing Management) 2025

 NMIMS Mumbai MBA in Marketing Management admission is primarily competitive and tough. also is the step- by- step explanation of the admission process

 1. Eligibility Criteria

 Educational Qualification:  contenders should have a bachelor's degree of any aqueduct from a well- known university with a minimum mark of 50.

 Work Experience: Work experience is n't  needed but the  contenders having it are chosen.

2. Application Process:

 Online Application: The interested  contenders must complete the online operation form on the NMIMS admissions web runner.

 Documents to be submitted: Academic  reiterations, experience in tools( if any), identity  evidence, and other documents of support should be  handed by the  contenders.

 3. Admission test( NMAT by GMAC)

  contenders need to appear in the NMAT test( National Management Admission Test) organized by GMAC. NMAT score plays an important  part in the admission process and determines the  contenders' decision.

 4. Specific Interview( PI)

 Shortlisted individualities will be approached in person. In the interview,  contenders are  estimated based on their academic record, work experience, communication, leadership  eventuality, and overall  felicity for the program.

 5. Final Shortlisting

 The final shortlisting is done keeping in mind a combination of the NMAT score, performance during individual interviews, academic performance, and experience. An accretive consideration is carried out so that the shortlisted  contenders are the most representative of the high  aspirations of the MBA programme.

Career Opportunities After Completing the Online MBA in Marketing Management from NMIMS

 Postgraduate from NMIMS Mumbai MBA in Marketing Management lays broad avenues open for marketing careers, advertising careers, transactional careers, and other  confederated fields. With proper focus on offline and online marketing, scholars stand well to be appointed at the administrative  position within leading global companies and associations.

Some potential career paths include: 

 1. Marketing Manager

 Marketing managers formulate and execute marketing strategies, drive brand  elephants , and lead marketing legions to promote business.

 2. Brand Manager

 Brand managers serve as structure and  keep of  top brands,  similar to exploration on the request, positioning, and dispatches of the brand.

 3. Digital Marketing Manager

 Digital marketing directors are experts who are sworn in internet- grounded marketing strategies,  similar as SEO, SEM, social media marketing, and dispatch marketing, to promote products and services.

 4. Product Manager

 Product directors manage product development and the product life cycle,  nearly blurring with marketing, deals, and R&D  brigades.

 5. Market Research Analyst

 request  disquisition judges gather and  dissect data on consumer trends and request tastes so associations can make informed business  opinions.

6. Sales and Distribution Manager

 sales managers are interested in generating successful deals planning, deals force  operation, and creating  connections with the distributors and retailers.

 7. Advertising Executive

 Advertising directors  produce and  apply advertising  campaigns through  various media so that the communication becomes  attractive to the target audience.

Conclusion

 The NMIMS Mumbai MBA in Marketing Management is a  famed program that readies scholars for burgeon marketing professions in the most  important associations encyclopedia ally. With its  challenging classroom, hands- on  knowledge, and  sedulence alliance, NMIMS has a worldwide  literacy culture that prepares scholars for success in the moment's dynamic marketing  terrain.

 Still, online marketing,  client discovery, If a brand operation career is what you aspire to