VIT Online MBA in Digital Marketing

Key Features of VIT's Online MBA Program

• 100% Online Learning: Listen to real-time classes and watch pre-recorded lectures, thereby making the students available to learn from the remotest corner on the earth. 
• Industry Course Curriculum: Focused on career education in internet marketing skill alongside the traditional course of business management.
• Well-trained Teachers: Be taught by degree academically qualified having experience of industry-hand-on too.
• Project Work and Case Studies: Relate the concepts to online marketing campaign practical examples.
• Flexible Payment Modes: Various payment schedules for the fees, lowering the price of the program.
• Rank: A VIT degree, which is earned from a highly ranked post-secondary degree-granting institution.

Structure of VIT Online MBA in Digital Marketing

Program Design and Duration

Two-Year Online MBA in Digital Marketing is an addition of four semesters over two years. The four semesters consist of the core courses of business

administration and digital marketing elective courses. The course is structured in such a way that students not only gain more specialized knowledge about the management concepts, but also gain knowledge on the methods and applications used in the digital marketing field.

Core First-Year Courses

The first year is dedicated to building a foundation in business administration. These are courses that students take to create a solid ground in business fundamentals, leadership, strategy, and communication. The following are some of the required courses

• Principles of Management

Grasp the fundamental theories and practices that govern management, with an overview of organizational behavior, leadership, and decision-making.

• Managerial Economics

Master the leadership of managerial decision-making based on economic principles. Discussion is on supply and demand, market structure, and price policy.

• Financial Accounting

Discussion of financial accounting with emphasis on the application of financial information to decision-making and efficient use of resources.

• Business Communication

Mastering communication skills needed in communicating to stakeholders, reporting, and conveying ideas briefly and concisely.

• Human Resource Management

Discuss how the practice of HR influences organizational culture, recruitment, training, and employee relations.

• Marketing Management

Overview of the principles, strategies, and practices of classical marketing. This introductory course is the basis for more advanced digital marketing topics in later semesters.

• Operations Management

Discover how to maximize organizational productivity through managing resources, manufacturing processes, and supply chains.

• Strategic Management

Learn long-term business strategy such as corporate strategy, competitive analysis, and sustainable growth models.

• Data Analytics

Enumerate the ways in which information is being utilized for business decision-making. Analysis tools obtained through this program will be the determining factor in assessing digital marketing performance.

Specialization in Digital Marketing (Second Year)

The students, in the second year of study, proceed to digital marketing and gain knowledge, comprehension, and experience using tools, strategy, and techniques that enhance business development in digital media. Taught electives are:

• Digital Marketing Strategies

Acquire advanced digital marketing competencies and establish higher-level digital marketing channels like SEO, SEM, email marketing, and social media. Develop the ability to produce effective internet marketing plans that are attuned to business goals.

• Marketing Analytics

Master measurement and analysis of digital marketing campaign performances using tools like Google Analytics, social media performance, and email campaign tracking.

• Content Marketing

Learn how to produce and disseminate beneficial content that draws individuals and keeps them as customers. Examples include videos, infographics, blogs, etc.

• Social Media Marketing

Learn how to utilize media such as Facebook, Instagram, Twitter, and LinkedIn to build a brand online and interact with customers.

• PPC Campaigns and Strategies

Understand how to create, launch, and optimize pay-per-click ad campaigns on platforms such as Google Ads and Facebook Ads.

• Email Marketing Campaigns

Understand how to develop effective email marketing campaigns that yield conversions and long-term customer relationships.

• Affiliate Marketing

Learn the affiliate marketing process, from partnership building and development to lead generation and selling.

• Digital Branding

Discover how to build a brand on the internet, manage brand reputation, and reach consumers online.

Project Work and Capstone Experience

The last semester is spent by students working on a capstone project that integrates everything they have learned in the entire program. The project is typically a complete digital marketing strategy for a fictitious company, applying all the methods and tools discussed in the courses. Students consult with their faculty advisers in developing their ideas and plans, and gain practical experience in working on actual business problems.

Admission Requirements

The admission process of VIT Online MBA in Digital Marketing is easy. The applicants must meet the following requirements:

• Bachelor Degree: Must have three year bachelor degree with recognized institute 
• Minimum Marks: Students must have 50% in bachelors. If students are of the reserved category, then the relaxed percentage can be taken into consideration.
• No Entrance Test: A break from all other traditional MBA programs, VIT does not ask the candidates to appear for entrance tests such as CAT, XAT, or MAT. Academic history and the candidate's experience provide a path forward for them.

It is a low-cost online process by which applicants can post the application. Interested students can complete the form directly from VIT's website. Besides

Thus, the educational certificates and identification proofs of the applicant along with the supporting documents have to be sent for processing.

Fee Structure

VIT Online MBA in Digital Marketing provides students with various payment options based on the budget of the students. The fee for the 2025 batch is as follows:

Total Program Fee: ₹1,60,000 (for the whole two-year course).

Application Fee: ₹1,200 (non-refundable).

Payment Options:

• Full Payment: ₹1,60,000 at the time of joining.

• Two Installments: ₹80,000 each in the first and second semesters.
• Four Installments: ₹40,000 per semester until the end of the program.

Scholarships and Financial Aid

Merit scholarships are provided to students by VIT. Fee exemption either partially or completely is provided to students who rank high in national aptitude tests such as CAT, MAT, GMAT, CMAT, or XAT. 

Career Opportunities in Digital Marketing

An MBA in Digital Marketing degree provides avenues for diverse career opportunities. The field of digital marketing is booming with companies from all sectors requiring professionals who can generate online engagement, brand recognition, and revenue

Some of the most significant career positions are:

• Digital Marketing Manager

Develop and execute digital marketing programs by channel (social, SEO, email, PPC).

• SEO/SEM Specialist

Optimize web page content and site design to be search-engine friendly and oversee and monitor pay-for-performance ad campaigns.

• Content Marketing Manager

Develop and execute content programs for audience reach and conversion through blog, video, and other content types.

• Social Media Manager

Develop social media to satisfy an audience, interact with consumers, and support content.

• PPC Specialist

Design and optimize paid advertisement campaigns for highest return on investment (ROI).

• Email Marketing Specialist

Design and implement email marketing campaigns to generate leads and drive them into repeat buyers.

• Affiliate Marketing Manager

Oversee partnerships and develop affiliate marketing campaigns to drive traffic and sales.

• E-commerce Manager

Oversee the process of selling online and drive digital campaigns to drive e-commerce sales.

Salary Outlook

VIT Online MBA graduates in Digital Marketing can expect decent salary packages, particularly in the rapidly evolving field of digital marketing. Market trends are such that the salary package of an Indian digital marketing manager is anything from ₹8,00,000 a year. SEO/SEM experts and PPC managers can look forward to a package of ₹5,00,000 to ₹7,00,000 a year. Senior roles like Chief Marketing Officer (CMO) or Head of Digital Marketing can look forward to better packages.

Conclusion

The VIT Online MBA in Digital Marketing is a comprehensive and flexible course that prepares the student with the knowledge needed to succeed in this digital-first business world. Blending business management theory and digital marketing skills makes it the ultimate choice for individuals looking to develop in this emerging business field. With reasonable fees, convenience study schedules, and industry-relevant study material, VIT offers a great chance to study at one of India's top universities without having to compromise on quality.